The popular lifestyle and gaming organization launched free NFTs by eliminating the need for seed phrases for legions of fans.
The Diamond Chain Gift — A backstory
Popular esports organization 100Thieves launched their much discussed series of NFTs earlier this year. As per their website, the backstory of the launch is as below:
“On August 29, 2021, SSUMDAY, CLOSER, ABBEDAGGE, FBI, and HUHI brought home a historic championship title to 100 Thieves. To commemorate, Nadeshot commissioned a one-of-a-kind diamond chain to gift our players & coaches.This legendary moment is not just for our players & coaches, it is for all 100 Thieves fans who supported us on the journey from expansion franchise to champions”
Quote from Zhen, Co-Founder, Web3Auth — “As an avid gamer, 100Thieves for me has been one of my most exciting business integrations. We are glad that Web3Auth got to play a role in 100Thieves’ outreach to its legions of fans across the globe with this NFT launch”
Web3Auth helps over 300K fans claim the Diamond Chain
As an extension of the original diamond chain gift, 100Thieves created a 360 degree digital collectible version of it and made it available for its fans. For Free. For a limited amount of time.
Fans could claim their free NFTs either by using Metamask or WalletConnect or alternatively, they could create a new wallet simply by using their existing social account. This was enabled by Web3Auth.
The final result?
Over 300K fans all over the world claimed the NFT. The NFTs were minted on the Polygon Network.
Conclusion
At a time when NFTs are finding utility across industries particularly within the gaming fraternity, eliminating the need for seed phrases becomes inevitable in order to on-board users into Web3 and we are excited to play a leading role in this.
About 100Thieves
100 Thieves (“Hundred Thieves”) is the premier lifestyle gaming brand. Based in Los Angeles, the company was founded by former Call of Duty World Champion and YouTube superstar Matthew “Nadeshot” Haag. 100 Thieves has championship esports teams competing in League of Legends, Call of Duty, and VALORANT. The brand is recognized globally for its innovative apparel, including its recent collaboration with Gucci. 100 Thieves also produces massively popular YouTube and social content, created by its world-class gaming talent including Valkyrae, CourageJD, and BrookeAB. With over 100M fans worldwide in just three years, 100 Thieves is one of the fastest growing brands in global entertainment.
About Web3Auth
Web3Auth is a leading non-custodial private key management infrastructure that helps dApps and Wallets on-board users eliminating the need for seed phrases.
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